Tools and Resources for Nonprofits

Whether you are new or you've been doing fundraising for years, we encourage you to use these tools and resources to succeed! New and updated resources will be added as we get access to them.

Need assistance? Contact the Washington Gives Support Team.

GiveBIG 2025 Logos

Download the official GiveBIG logos that can be used for both digital and print usage.

They come in gold, blue, and black in PDF and PNG formats.

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GiveBIG 2025 Guides

Start planning a successful GiveBIG campaign by reading through these helpful guides!

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Upcoming Training Webinars


The Power of Story: Turn Complex into Compelling

Presenter: Lisa Gerber (author of "The Power of Story: Connect with Purpose; Unlock your Influence")

So much connectivity, so little connection! Leaders often find themselves stretched thin, struggling to nurture relationships and effectively communicate their messages in a way that truly resonates. So what's the solution? Storytelling!

Stories are the currency of connection, making storytelling an indispensable skill for modern leaders. This interactive and reflective session is designed to lay the groundwork for transformative conversations that foster better relationships, leading to a community of loyal stakeholders.

Build Strong Donor Relationships
Through Powerful Stories
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From Spam to Inbox: Optimize Emails for MailChimp, 
Constant Contact & More

Tuesday, Apr. 8 | Noon to 1:00 p.m. (PT) | Online
Presenter: Scott Marlow, Marlow FIVE-0

Join us for an interactive, hands-on webinar where you'll learn how to diagnose and fix email deliverability issues using free online tools. Discover how to enhance email security and ensure your messages reach inboxes by optimizing DNS settings and following industry best practices. We'll also cover essential sender requirements for platforms like MailChimp and Constant Contact, empowering you to improve your email performance confidently.

Optimize Emails for GiveBIG 2025 & More!

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Maximize Your Fundraising Impact: Website Strategies to Drive Donations

Thursday, Apr. 10 | Noon to 1:00 p.m. (PT) | Online
Presenter: Marcy Rye, Wire Media, LLC

When fundraising, you're sending people to your website to hopefully make a donation. But is your your site optimized to improve donation conversions? This session will provide key steps to take with site content, information architecture, and tracking to make sure you get the most out of your campaign.

Optimize Your Website for Fundraising

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Recorded Webinars

Omnichannel Fundraising

Matching Funds

Peer-to-Peer Fundraising

GiveBIG Stewardship

Make the Most of GiveBIG

Following Up With Donors

Watch these longer presentations:

How to Make the Most of the Washington Gives Platform
(Mightycause)

Storytelling for GiveBIG: Writing Content That Inspires Action
(Allie Rock)

GiveBIG Peer-to-Peer (P2P) Fundraising Strategy
(Ariel Glassman & Caroline Rensel)

GiveBIG Match
(Ariel Glassman & Caroline Rensel)

Prepare Your Website for GiveBIG
(Scott Marlow)

Social Media Strategies
(Ann Greetham)

Social Media and Marketing Templates

Below are social media and marketing templates that you can access through Canva. If you want to use these for your GiveBIG 2025 campaign, please follow these instructions:

  1. Create a FREE Canva account.
  2. Once you've done that, go back to this page and select which template(s) you want to use. You'll be directed to a screen that says Shaun Swick (of Encore Media Group) has created a template that has been shared with you.
  3. Click the Use template for new design button and get started creating your own branding assets!
Postcard (small & large)
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Printed Flyer
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Facebook Post
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Instagram Post
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Story Graphic
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X/Twitter Post
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Facebook Cover Photo
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Discounted Advertising Opportunities

Seattle Times Giving Guide

The Seattle Times Giving Guide will be published twice this year:

  • Sunday, April 27, 2025 (to help promote GiveBIG)
  • Sunday, November 30, 2025 (to help promote GivingTuesday and the year-end holiday season)

Published in print and online, this information is highly useful to Times readers as they determine where to place their charitable donations. This is your opportunity to tell your organization's story of impact to these readers throughout the Puget Sound region.

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Look through their discounted advertising options to see which ones fit your budget and fundraising goals. The GiveBIG content package deadline is March 10 and the print & display ad deadline is March 27.

To reserve your spot, fill out this form: https://stmsinfo.seattletimes.com/givebig

Note: 501 Commons and the GiveBIG team don't decide who gets featured in the Giving Guide. This is a paid advertisement opportunity that nonprofits like yours can choose to participate in!

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The Columbian: Connecting Community

The Columbian's Connecting Community is a nonprofit special section that will be published on Saturday, May 3, 2025. This is your chance to tell your organization's story to Southwest Washington residents. This special section is not only in the paper but accessible on their website Columbian.com to reach a broader audience.

Here’s last year’s section for reference, https://bit.ly/ColumbianGiveBig2024

They have options for additional print and online advertising as well. The deadline to reserve space in the special section is April 15.

Email communitypartnerships@columbian.com for more information.

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Toolkit for Fundraisers

Encourage your supporters to create a personal fundraising page that champions your organization! It's a great way to spread the word about your mission to people who are not already on your radar.

Anyone can make a fundraising page at any time, 365 days a year. Learn more about peer fundraising.

Digital Media Support

Need additional support to succeed at fundraising? Get a Complimentary Digital Consultation from Aletheia Digital Media!

For more information about this unique opportunity, please contact Shailee Berry at info@aletheiadigitalmedia.com.

Learn more about Aletheia Digital Media.

Submit Your Story

Social media that uses our overall theme "get that giving feeling" and links to your profile page will be more effective at encouraing donations if you tell a story that illustrates the impact your organization is having.  We are happy to help you get that story out to new audiences by including your high quality image and short impact statement in the overall campaign social media portion of the Washington Gives marketing campaign.  

Help us help you by filling out this short form for the chance to be featured on the Washington Gives social media channels or with our media partners.

How to Add a Goal to Your Profile Page

Organizations that add a goal tend to raise more money than those that don't. After all, who would want to support a nonprofit that doesn't seem to be trying to achieve anything? Read our guidance on how to add a goal and progress bar to your organizational profile page.

How can we help?